Many consumers, ralph lauren fans, and many those who never bought rl products know that the great apparel brand has last a really long time. But to understand ralph lauren "the brand," you need to understand the man who named ralph lauren. Who was surrounded with humble beginnings.
Few people know ralph lauren's rags-to-riches story. He was a college drop-out young man, in 1957, he studied business at City College of New York, but quit after two years. During his brief stint at Brooks Brothers, most of his ideas for new fashion were rejected. He believed there was a gap in the market, for a "classic" look that was less stuffy. lauren himself never went to ralph lauren factory store, he wasn't a country club member, but he longed for a heritage look that was more accessible and inclusive.
rather than stay in store and wait customers to come, he is always ready to go out on his own, and sold ties he made that was out of scraps to business people in the Empire State Building. His success has been built largely off of what he couldn't have, his desire to bring it to people. That entrepreneurial fire is a rare advantage that ralph lauren Corp. has fed off of while building one of the best aspirational lifestyle brands, not clothing, because that's what ralph lauren Corp. operated: Fragrances, restaurants, magazines, watches, household furniture and even automobiles, all these products have the power to draw you in to the "world" of this passionate entrepreneur.
On the other hand, it's a business that depends on brand acquisitions growing. ralph lauren Corp's brand acquisition strategy and strong singular brand message, "the world of ralph lauren," this will naturally leads to a superior pricing advantage.
Many polo ralph lauren fans have strong faith in that ralph lauren guided his company through a tough developing and will be the backbone in the next wave of ralph lauren Corp. management.
Polo was considered as a brand with incomparable recognition in the global market, except the marvelous designer-Ralph Lauren. The most important reason is that brand offer the best of menswear, womenswear, childrenswear and home design. Polo's design excellently works at the same step with its strict business strategies, and these two features together have made the company have the advantages to set the standard for the industry.
The Polo Ralph Lauren Corporation (RL) has become one of the well-known fashion company and licensing houses all around world. Established by designer Ralph Lauren of United States in the late 1960s, the company opened many flagship stores and became the best seller in the 1980s. As Ralph Lauren's designs came to be combined with a sophisticated but simply and showed distinctly United Stated attitude or styles. The first products- wide ties were launched in initial stage of his business, but it soon designed and produced a complete set of menswear before manufacturing the more profitable women's fashion market as a designer and licenser.
By the 1980s, the name of Polo Ralph Lauren helped sell a lot of products, including perfumes and accessories for men and women, clothing for young boys, girl and baby, and a variety of housewares, shirts, ralph lauren factory store, coats, shoes, furs, jewelry, leather goods, hats, and eyewear. Menswear accounted for forty-two percent of 2003 sales of $2.44 billion. Womenswear was the next largest segment (twenty-five percent), followed by fragrances, accessories, children's, and home. Brands include Polo, Lauren, Chaps, and Club Monaco. The company licenses nearly three hundred manufacturers and one hundred retail outlets around the world. RL also runs two hundred and twenty-four of its own shops in the America.
So, the two of most important successful reason of Ralph Lauren Outlet that are the design and the quality control. Therefore, more and more people love it and buy them as daily life clothing.